Marketing strategy : planning and implementation

Autor: Walker, Orville C., 1943-2016, Larréché, Jean-Claude, Boyd, Harper W.
Rok: 1996

Marketing management : a strategic approach with a global orientation

Autor: Boyd, Harper W., Larréché, Jean-Claude, Walker, Orville C., 1943-2016
Rok: 1995

Markops : the simulation for marketing training

Autor: Larréché, Jean-Claude
Rok: 1988

Marketing management and administrative action

Autor: Britt, Steuart Henderson, 1907-1979, Boyd, Harper W., Davis, Robert T., Larréché, Jean-Claude, 1947-
Rok: 1983