Marketing strategy : planning and implementation

Autor: Walker, Orville C., 1943-2016, Larréché, Jean-Claude, Boyd, Harper W.
Rok: 1996

Marketing management : a strategic approach with a global orientation

Autor: Boyd, Harper W., Larréché, Jean-Claude, Walker, Orville C., 1943-2016
Rok: 1995

Marketing research : text and cases

Autor: Boyd, Harper W., Stasch, Stanley F., Westfall, Ralph L.
Rok: 1989

Marketing management and administrative action

Autor: Britt, Steuart Henderson, 1907-1979, Boyd, Harper W., Davis, Robert T., Larréché, Jean-Claude, 1947-
Rok: 1983

Marketing management casebook

Rok: 1971

Readings in sales management

Autor: Boyd, Harper W., Davis, Robert T.
Rok: 1970

Advertising management : selected readings

Rok: 1965

Marketing research : text and cases

Autor: Boyd, Harper W., Westfall, Ralph L.
Rok: 1964

Cases in marketing strategy

Autor: Clewett, Richard M., Westfall, Ralph L., Boyd, Harper W.
Rok: 1964

Marketing management and administrative action

Autor: Britt, Steuart Henderson, 1907-1979, Boyd, Harper W.
Rok: 1963

Cases in marketing management

Autor: Westfall, Ralph L., Boyd, Harper W.
Rok: 1961