Customer lifetime value : the path to profitability
| Hlavní autor: | |
|---|---|
| Typ dokumentu: | Kniha |
| Jazyk: | angličtina |
| ISBN: | 978-1-60198-156-1 1-60198-156-2 |
| ISSN: | 1555-0753 ; |
| Rok: |
Boston :
Now Publishers,
c2008
|
| Edice: | Foundations and trends in marketing,
|
| Témata: |