Brand seduction : how neuroscience can help marketers build memorable brands
| Hlavní autor: | |
|---|---|
| Typ dokumentu: | E-kniha |
| Jazyk: | angličtina |
| ISBN: | 9781632659859 (e-book) 9781632650139 |
| Rok: |
Wayne, New Jersey :
Career Press,
2016.
|
| Témata: | |
| On-line přístup: | Plný text - nelze MVS Informace o práci s e-knihami |
| LEADER | 03333nam a2200493 i 4500 | ||
|---|---|---|---|
| 001 | 000604787 | ||
| 003 | MiAaPQ | ||
| 005 | 20190612071107.0 | ||
| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 161109t20162016nju o 001 0 eng d | ||
| STA | |a NEZPRACOVANÝ IMPORT | ||
| 020 | |z 9781632650139 | ||
| 020 | |a 9781632659859 (e-book) | ||
| 035 | |a (MiAaPQ)EBC4722738 | ||
| 035 | |a (Au-PeEL)EBL4722738 | ||
| 035 | |a (CaPaEBR)ebr11289190 | ||
| 035 | |a (OCoLC)944246508 | ||
| 050 | 4 | |a HF5415 |b .W434 2016 | |
| 082 | 0 | |a 658.8/27019 |2 23 | |
| 100 | 1 | |a Weber, Daryl, |e author. | |
| 245 | 1 | 0 | |a Brand seduction : |b how neuroscience can help marketers build memorable brands / |c Daryl Weber. |
| 264 | 1 | |a Wayne, New Jersey : |b Career Press, |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (157 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 505 | 0 | |a Cover Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction: The Mental Underworld of Brands -- Part I: The Brain-Brand Connection -- Introduction to Part I: The Brain-Brand Connection -- Chapter 1: Beauty is in the Brain of the Beholder: How Brands Enter the Mind -- Chapter 2: Do I Have Your Attention? Why it May Not Matter As Much As You Think -- Chapter 3: Remember That? How Brands Live in Our Memory -- Chapter 4: Getting Emotional: The Real Role of Emotions in Branding -- Chapter 5: Decisions, Decisions: The Truth Behind How Consumers Decide -- Part II: A New Model for Brands -- Introduction to Part II: A New Model for Brands -- Chapter 6: Capturing Cool: Why We Need a New Way of Thinking About Brands -- Chapter 7: The Brand Fantasy Model: Making the Intangible (Somewhat) Tangible -- Chapter 8: The Brand Fantasy in Action: A Few Case Studies -- Part III: Building Brands That Seduce -- Introduction to Part III: Building Brands That Seduce -- Chapter 9: Filling Your Brand Bucket: Aligning Every Piece of Your Brand to the Same Fantasy -- Chapter 10: Advertising to the Unconscious: Building Your Brand's Fantasy Through Communications -- Chapter 11: Researching the Unconscious: Market Research that Actually Works -- Chapter 12: Innovating for the Unconscious: Developing New Products that Last -- Conclusion -- Chapter Notes -- Index -- Acknowledgments -- About the Author. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Branding (Marketing) |x Psychological aspects. | |
| 655 | 7 | |a elektronické knihy |7 fd186907 |2 czenas | |
| 655 | 9 | |a electronic books |2 eczenas | |
| 776 | 0 | 8 | |i Print version: |a Weber, Daryl. |t Brand seduction : how neuroscience can help marketers build memorable brands. |d Wayne, New Jersey : Career Press, c2016 |h approximately 157 pages |z 9781632650139 |w 2016001923 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/vsep/detail.action?docID=4722738 |y Plný text - nelze MVS |
| 856 | 4 | 2 | |u https://knihovna.vse.cz/zdroje/proquest-ebook-central/?info |y Informace o práci s e-knihami |
| BAS | |a PQ-OWNED | ||
| BAS | |a EB | ||