Obálka

Best Buy : creating a winning customer experience in consumer electronics

Podrobná bibliografie
Hlavní autoři: Sawhney, Mohanbir S., (Autor), Goodman, Pallavi, (Autor), Keerthivasan, Ganesan, (Autor)
Typ dokumentu: E-kniha
Jazyk:angličtina
ISBN:9781526459923 (ebook) :
Rok: London : Kellogg School of Management, 2017.
Edice:SAGE Knowledge. Cases.
Témata:
Best Buy (Firm) > Management.
Circuit City Stores.
Amazon.com (Firm)
Target Corporation.
Wal-Mart (Firm)
Organizational change > Case studies.
Electronic commerce > Case studies.
Household electronics industry > Marketing > Case studies.
On-line přístup:Plný text