Marketing accountability for marketing and non-marketing outcomes

Autor: edited by V. Kumar (Indian School of Business, India), David W. Stewart (Loyola Marymount University, USA), Naresh K. Malhotra (Georgia Institute of Technology, USA).
Rok: 2021

Intelligent marketing : employing new-age technologies

Autor: Kumar, V., 1957-, V. Kumar ; foreword by Philip Kotler
Rok: 2021

Handbook of research on customer equity in marketing

Autor: edited by V. Kumar, Denish Shah Research on customer equity in marketing

Rok: 2015

Customer relationship management : concept, strategy, and tools

Autor: Kumar, V., 1957-, Reinartz, Werner, V. Kumar, Werner Reinartz
Rok: 2012

Statistical methods in customer relationship management

Autor: Kumar, V., 1957-, V. Kumar, J. Andrew Petersen.
Rok: 2012

Statistical methods in customer relationship management

Autor: Kumar, V., 1957-, Petersen, J. Andrew, V. Kumar, J. Andrew Petersen
Rok: 2012

Customer lifetime value : the path to profitability

Autor: Kumar, V., 1957-, V. Kumar
Rok: 2008

Customer relationship management : a databased approach

Autor: Kumar, V., 1957-, Reinartz, Werner J., V. Kumar, Werner J. Reinartz
Rok: 2006

International marketing research

Autor: Kumar, V., 1957-, V. Kumar
Rok: 2000

On the profitability of long lifetime customers : an empirical investigation and implications for marketing

Autor: Reinartz, Werner J., Kumar, V., 1957-, by W.J. Reinartz and V. Kumar
Rok: 2000