Obálka

Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps"

Podrobná bibliografie
Hlavní autoři: Kim, W. Chan, (Autor), Mauborgne, Renée, (Autor)
Další autoři: Kim, W. Chan., Mauborgne, Renée.
Typ dokumentu: E-kniha
Jazyk:angličtina
ISBN:9781633694149
1633694143
Rok: Boston, MA : Harvard Business Review Press, [2017]
Témata:
New products.
Market segmentation.
Marketing > Decision making.
Competition.
Leadership.
Employees > Attitudes.
Employees > Coaching of.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
On-line přístup:Plný text