Marketing 6.0 : budoucnost ve znamení zážitků

Autor: Kotler, Philip, 1931-, Kartajaya, Hermawan, 1947-, Setiawan, Iwan, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ; překlad Ladislava Knihová
Rok: 2025

Marketing 6.0 Budoucnost ve znamení zážitků

Autor: Kotler, Philip, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Rok: 2025

Digital marketing : integrating strategy, sustainability, and purpose

Autor: Kaufman, Ira Morton, 1947-, Horton, Chris, Soltanifar, Mariusz, Ira Kaufman, Chris Horton, Mariusz Soltanifar ; forewords Philip Kotler, Roberto Croci
Rok: 2024

Social marketing : behavior change for good

Autor: Lee, Nancy, 1945-, Kotler, Philip, 1931-, Colehour, Julie,, Nancy R. Lee, Social Marketing Services, Inc. and University of Washington, Philip Kotler, Kellogg School of Management, Northwestern University, Julie Colehour, C+C: A Communications Agency All About the Good.
Rok: 2024

Marketing 6.0 : the future is immersive

Autor: Kotler, Philip,, Kartajaya, Hermawan,, Setiawan, Iwan,, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Rok: 2024

Marketing 6.0 : the future is immersive

Autor: Kotler, Philip, 1931-, Kartajaya, Hermawan, 1947-, Setiawan, Iwan, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Rok: 2024

Marketing management

Autor: Kotler, Philip, 1931-, Keller, Kevin Lane, 1956-, Brady, Mairead, Goodman, Malcolm, Hansen, Torben, 1966-, Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Rok: 2024

Entrepreneurial Marketing : Beyond Professionalism to Creativity, Leadership, and Sustainability

Autor: Kotler, Philip,, Philip Kotler [and three others].
Rok: 2023

MarkPlus, Inc. : winning the future : marketing and entrepreneurship in harmony

Autor: Kotler, Philip, 1931-, Huan, Hooi Den, Philip Kotler, Hooi Den Huan MarkPlus, Inc., founder Hermawan Kartajaya

Rok: 2021

Intelligent marketing : employing new-age technologies

Autor: Kumar, V., 1957-, V. Kumar ; foreword by Philip Kotler
Rok: 2021

Marketing 5.0 : technology for humanity

Autor: Kotler, Philip, 1931-, Kartajaya, Hermawan, 1947-, Setiawan, Iwan, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Rok: 2021

Principles of marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary, Opresnik, Marc Oliver, 1969-, Philip Kotler, Gary Armstrong with Marc Oliver Opresnik
Rok: 2021

Marketing 5. 0 : Technology for Humanity.

Autor: Kotler, Philip.
Rok: 2021

Principles of marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary, 1954-, Philip T. Kotler, Gary Armstrong with Marc Oliver Opresnik
Rok: 2021

Social marketing : behavior change for social good

Autor: Lee, Nancy, 1932-, Kotler, Philip, 1931-, Nancy R. Lee, Philip Kotler Behavior change for social good

Rok: 2020

Principles of marketing

Autor: Kotler, Philip, 1931-, Armstrong, Gary, Harris, Lloyd C., He, Hongwei, Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
Rok: 2020

Marketing : an introduction

Autor: Armstrong, Gary, Kotler, Philip, 1931-, Opresnik, Marc Oliver, 1969-, Gary Armstrong, Philip Kotler with Marc Oliver Opresnik
Rok: 2020

Strategic marketing management

Autor: Chernev, Alexander, Alexander Chernev ; [foreword by Philip Kotler]
Rok: 2018

HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads).

Autor: Review, Harvard Business.
Rok: 2017

Marketing 4.0 : moving from traditional to digital

Autor: Kotler, Philip, 1931-, Kartajaya, Hermawan, 1947-, Setiawan, Iwan, Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Rok: 2017